Heat the oven to 180°C conventional or 160°C fan. Grease a 20 cm square tin and line it with baking parchment, letting a bit of paper hang over two sides for easy lifting.
In a medium saucepan, melt the butter, brown sugar, and golden syrup over low heat. Stir gently until the sugar dissolves and the mixture looks glossy. Pause here and take a breath. It should smell like toffee.
Stir in the pinch of salt, then tip in the oats. Fold until every oat is coated and slightly damp-looking. If you’re using nuts, dried fruit, chocolate chips, or vanilla, add them now. The mixture will be thick and a little sticky.
Scrape the mixture into the lined tin. Use the back of a spoon or a small offset spatula to press it down firmly and evenly, especially right into the corners. This pressing step helps the flapjacks slice cleanly later.
Bake for 18 to 22 minutes, until the edges are just starting to bronze and the middle looks set. For a very soft, chewy flapjack, pull them at around 18 minutes. For a firmer, more caramelized bite, go to 22 minutes. Trust your eyes. A deeper color equals more crunch.
Remove from the oven and let the tin cool on a rack for at least 30 minutes. The flapjacks will still be soft when hot, so don’t rush. Once lukewarm, lift the slab out using the parchment and let it cool completely before cutting. Patience here means neat squares later.
Slice into 12 bars or 16 smaller squares. Enjoy as they are, or drizzle melted chocolate across the top for a little flourish.